A 360 Media boutique

Should the likes of Hotstar, Netflix, Amazon Prime be afraid of Apple TV+?

https://www.youtube.com/watch?v=RrdbT4hpwBk The Storytellers Behind Apple TV+ As Apple enters the world of original content, we ponder its impact on its rivals – and the ecosystem. According to the reports, Apple is expected to spend $2 billion this year on original content, foraying into the streaming war. Apple TV+ will feature a brand new slate of …

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Ola cuts investment in Foodpanda, to narrow focus on cloud kitchen private labels

BENGALURU: India’s largest ride hailing app Ola has more than halved its cash burn at its food business Foodpanda and plans to make its private label brands the cornerstone for growth, even as the food tech war gets more aggressive, driven primarily by deep pocketed rivals Swiggy, Zomato and UberEat’s continued discounting, three people directly aware …

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Myntra launches new Unforgettables’ video, showcasing the journey of young Niranjana Parte pursuing her passion for football

Myntra has launched a three minute film under the ‘Myntra Unforgettables’ series, featuring Niranjana Parte, a young footballer, from Mandla in Madhya Pradesh. The video honours her remarkable enthusiasm for the sport, showcasing her journey and achievements, while also highlighting the transformation taking place in her village. The video is the fourth in the ‘Myntra Unforgettables’ series that …

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Unmetric Engagement Meter: Facebook top 20 (1-10 December)

Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to analyse top performing campaigns, content and videos.     The company’s ‘Engagement Score’ rates each piece of content from 0 to 1000 depending on the amount of user interactions. The methodology measures engagement with respect to follower base.    For Campaign India’s ‘Engagement Meter’ …

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Narendra Modi or Virat Kohli – the bigger brand in 2019? The year will see both Modi and Kohli in the news, more so than others, because of the general elections and the Cricket world cup. Who among them will be the bigger brand though?

After a stellar 2018 for Virat Kohli, 2019 can be potentially even bigger for the Indian cricket team captain both on and off the field.    The year started with the Kohli-led national cricket team becoming the first from the sub continent to win a Test series in Australia. With the ICC World Cup following …

Narendra Modi or Virat Kohli – the bigger brand in 2019? The year will see both Modi and Kohli in the news, more so than others, because of the general elections and the Cricket world cup. Who among them will be the bigger brand though? Read More »

Minakshi Menon joins Grey as SVP and office head for Bengaluru

Grey group India has announced the appointment of Minakshi Menon as SVP and office head – Bengaluru. She will report to Yashaswini Samat, chairman and managing director, Grey group India.   This is her second stint with the agency. She was at Grey in Dubai between 2002 and 2009. She replaces Vishal Ahluwalia who has moved …

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ADC Annual Awards: Darshan Gandhi, Kainaz Karmakar on jury

Darshan Gandhi, global design head, GCPL Design Lab, and Kainaz Karmakar, chief creative officer, Ogilvy India (West), have been selected as jury members for the ADC Annual Awards.   Gandhi is part of the design jury while Karmakar will judge advertising entries.   The duo are part of 150 members from 25 countries that will …

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‘Food aggregators like Swiggy, Zomato making consumers discount addicts’

NEW DELHI: The dispute between restaurateurs and food aggregators such as Swiggy and Zomato took a fresh turn on Tuesday, with a restaurant association questioning if the startups are making consumers ‘discount addicts.’  Deep discounts were among the issues discussed at the first taskforce meeting between the National Restaurant Association of India (NRAI) and food …

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BookMyShow: India’s largest online entertainment ticketing site is looking beyond the box office

“Be like a duck. Calm on the surface, but always paddling like the dickens underneath,” actor Michael Caine once famously said. Echoing Caine’s thoughts, author Jim Collins, in his book ‘Good to Great: Why Some Companies Make the Leap… and Others Don’t,’ likens companies to ducks paddling hard under the water just before taking flight. …

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