A 360 Media boutique


ADC Annual Awards: Darshan Gandhi, Kainaz Karmakar on jury

Darshan Gandhi, global design head, GCPL Design Lab, and Kainaz Karmakar, chief creative officer, Ogilvy India (West), have been selected as jury members for the ADC Annual Awards.   Gandhi is part of the design jury while Karmakar will judge advertising entries.   The duo are part of 150 members from 25 countries that will judge the work.    Michael O’Rourke, executive director, ADC, said, “For nearly a century, the ADC Cube has been awarded for work based on excellence in craft, design and innovation. This strong tradition is alive and well in the hands of this year’s jury members, who are recognised creative leaders in their fields.”   Entries are currently open and the final deadline is 31 January 2019. The winners will be announced in May 2019 in New York City. 

‘Food aggregators like Swiggy, Zomato making consumers discount addicts’

BookMyShow: India’s largest online entertainment ticketing site is looking beyond the box office

“Be like a duck. Calm on the surface, but always paddling like the dickens underneath,” actor Michael Caine once famously said. Echoing Caine’s thoughts, author Jim Collins, in his book ‘Good to Great: Why Some Companies Make the Leap… and Others Don’t,’ likens companies to ducks paddling hard under the water just before taking flight.

“We have been in that mode for about 2 years now. Someone once told me, as you climb the ladder of growth, your horizon keeps changing. Our horizon is very different now from what it was a few years ago,” said Ashish Hemrajani, founder of BookMyShow, referring to Collins book.

Amul launches camel milk in select markets

Nissan bets on new launches and wider reach to make a mark in India

India 2.0 plan: Volkswagen opens new R&D facility in Pune

Brand Reputation Management

After a stellar 2018 for Virat Kohli, 2019 can be potentially even bigger for the Indian cricket team captain both on and off the field.    The year started with the Kohli-led national cricket team becoming the first from the sub continent to win a Test series in Australia. With the ICC World Cup following later this year, experts believe ‘Brand Kohli’ could see an even greater surge.   In December 2018, unsurprisingly Kohli was named as the richest sportsperson in the country reportedly earning Rs 228.09 crore. In fact, he was the second richest celebrity, according to the Forbes India Celebrity 100 List, just below Salman Khan.    While numbers put him in second for 2018, adlanders believe Kohli is the most sought out brand ambassador right now.   Kawal Shoor, co-founder, The Womb, says, “I don’t know the numbers, but in terms of mindshare he is the biggest. And I don’t think that’s going to change for a while. Among the actors, Salman Khan and Amitabh Bachchan do come to mind in terms of big brand ambassadors. Mr Bachchan seems to be everywhere on TV, so his popularity and him as a choice for brands has not gone down. 

He Reported on Facebook. Now He Approaches It With Caution.

How do New York Times journalists use technology in their jobs and in their personal lives? Nick Confessore, an investigative reporter, discussed the tech he’s using.

You’ve written a lot about data privacy and the misuse of people’s online data. How do you protect your own data privacy in your work?

I’m not a privacy expert, just a normal person who has done some reporting on how tech platforms handle personal data. So the answer is: I protect my privacy as well as I can — which is not very well.

Most of the ecosystem of mobile phones and apps, as well as the advertising technology that permeates the mobile and desktop web, is designed to extract a large amount of your personal information. The whole thing is effectively unregulated and almost impossible to escape without a fair amount of planning and technical expertise.

Unmetric Engagement Meter: Facebook

Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to analyse top performing campaigns, content and videos.     The company’s ‘Engagement Score’ rates each piece of content from 0 to 1000 depending on the amount of user interactions. The methodology measures engagement with respect to follower base.    For Campaign India’s ‘Engagement Meter’ feature, we bring you the top 20 pieces of content on Facebook basis the Unmetric Engagement Score.     These are the ones at the top on the basis of shares, from among over a thousand with an engagement score of 1000, from 1-10 December 2018.

Minakshi Menon joins Grey as SVP and office head for Bengaluru

Grey group India has announced the appointment of Minakshi Menon as SVP and office head – Bengaluru. She will report to Yashaswini Samat, chairman and managing director, Grey group India.   This is her second stint with the agency. She was at Grey in Dubai between 2002 and 2009. She replaces Vishal Ahluwalia who has moved on from the agency in December 2018.   Samat said, “We are delighted to have Minakshi join the team at Grey. In the current business environment, agencies are seeking the sweet spot where creativity and brand thinking converge with an understanding of the digital ecosystem. With her international experience in digital marketing, strategy, and advertising communication Minakshi is uniquely qualified to fit this need and create famously effective work.”   Prior to joining Grey, she was working as a marketing consultant. Previous roles include stints with Wunderman (Vietnam and Indonesia), HP (India), Leo Burnett (India) and Sazcomm (Oman).   She said, “Returning to the Grey family has been an energising experience. We have a great roster of new and iconic brands, and we are an enthusiastic, talented team. For me personally, there is both the joy of returning to the market where I began my career, and the opportunity to add my digital experience to the mix. 2019 is set to be a year of great possibilities – I look forward to a busy one.” 

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